Privacy Policy

Effective Date: 29th September 2025

At FoodX, your privacy matters. This Privacy Policy explains how we collect, use, share, and protect your information when you use our app and services. By using FoodX, you agree to the practices described here.

1. Information We Collect

We collect information you provide directly, information we collect automatically, and information from third parties:

  • Account Information: Name, email address, phone number, profile picture, username, and password.
  • Content: Photos, videos, audio, captions, comments, tags, recipes, and other materials you post.
  • Usage Data: How you interact with FoodX, including pages viewed, features used, searches, and time spent.
  • Device Information: Device type, operating system, browser, IP address, and unique identifiers.
  • Location Data: Approximate location based on IP address or precise location if you grant permission.
  • Social Media: Information from social login providers (Google, Apple, etc.) if you choose to connect.

2. How We Use Your Information

We use your information to:

  • Provide, maintain, and improve FoodX services
  • Personalise your experience and recommendations
  • Process transactions and send notifications
  • Analyse usage patterns and optimise features
  • Train and improve our AI models (with opt out available)
  • Show personalised advertising (starting end of year)
  • Prevent fraud, abuse, and security issues
  • Comply with legal obligations

3. AI Training

We use User Content to develop and improve our AI systems for recommendations, safety detection, and content understanding.

  • We may use text, images, videos, audio, and metadata to train models
  • Model artifacts may be retained even after content deletion
  • You can opt out via settings or by emailing privacy@foodx.com
  • We do not share your personal data with third-party AI vendors without consent

4. Data Sharing

We may share your information with:

  • Service Providers: AWS, payment processors, analytics tools, and other vendors who help operate FoodX
  • Business Transfers: In the event of a merger, acquisition, or sale
  • Legal Requirements: When required by law or to protect rights and safety
  • Public Content: Content you post publicly is visible to other users and may be shared

5. Data Storage and Security

Your data is stored securely on AWS servers primarily in the United States. We use industry-standard security measures including encryption, access controls, and regular security audits.

We retain data as follows:

  • Account Data: Life of your account + 24 months after closure
  • User Content: Until you delete it, plus up to 90 days in backups
  • Analytics: De-identified data may be retained indefinitely

6. Your Rights

Depending on your location, you may have rights to:

  • Access your personal data
  • Correct inaccurate information
  • Request deletion of your data
  • Opt out of AI training (where legally required)
  • Control advertising preferences
  • Export your data
  • Object to processing

To exercise these rights, contact privacy@foodx.com

7. International Transfers

FoodX operates globally. Your information may be transferred to and processed in countries other than your own. We use standard contractual clauses and other safeguards to protect your data during international transfers.

8. Children's Privacy

FoodX is for users 13 and older. Users under 18 require parental consent. We do not knowingly collect information from children under 13.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We'll notify you of significant changes via email or in-app notification. Your continued use of FoodX after changes means you accept the updated policy.

Contact Us

For questions about privacy or to exercise your rights:

Email: privacy@foodx.com
Address: FoodX Ltd, United Kingdom

This is a summary of our Privacy Policy. For complete details, please contact our privacy team.